Shah Martinez is a Senior Technical Product Manager, Senior Software Engineer, and XR Developer based in Los Angeles, California.
He has led innovative projects in AI, extended reality (XR), mobile applications, and SaaS platforms, particularly in immersive content creation.
His work includes pioneering the world’s first Augmented Reality (AR) advertisements for major brands such as Home Depot, Walmart, and HP, setting new standards in the advertising industry.
He’s collaborated with top-tier tech companies and industry leaders such as Yahoo, Verizon, and Epic Games, contributing to projects that push the boundaries of XR technology.
He is also passionate about accessibility. He was a lead developer on an app that transcribes conversations for the hearing-impaired, deepening his commitment to accessible technology. This experience fueled his efforts at Yahoo, where he championed accessibility initiatives, invented a new screen reading method for web content, and increased Yahoo Mail’s accessibility compliance by over 40% in less than four months.
As a Lead Developer at Yahoo, he led the development of an Augmented Reality SDK that had been integrated into 90% of the company’s native applications. Transitioning into Product Management, he went on to create an XR product strategy and roadmap for Yahoo’s burgeoning Immersive ecosystem. This included the creation of Immersive Composer, an XR game and content creation platform.
Shah’s innovative contributions have been recognized with an AMF Award for advertising innovation and the technology he’s created has powered award-winning immersive XR experiences.
Before entering the tech world, he made significant contributions to film and television, working on notable projects such as “Undercover Boss.”
Additionally, he has a rich background in music, having produced for, and performed with, renowned artists like Method Man, Bone: Thugs and Harmony, and Young Noble from Tupac’s group "The Outlawz".
This diverse experience in entertainment and media complements his technical achievements, providing him a unique perspective to his work in tech.