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Shah Martinez
Senior Product Manager

Shah Martinez is a Senior Technical Product Manager, Senior Software Engineer, and XR Developer based in Los Angeles, California.  
He has led innovative projects in AI, extended reality (XR), mobile applications, and SaaS platforms, particularly in immersive content creation.  

His work includes pioneering the world’s first Augmented Reality (AR) advertisements for major brands such as Home Depot, Walmart, and HP, setting new standards in the advertising industry.

He’s collaborated with top-tier tech companies and industry leaders such as Yahoo, Verizon, and Epic Games, contributing to projects that push the boundaries of XR technology.

He is also passionate about accessibility. He was a lead developer on an app that transcribes conversations for the hearing-impaired, deepening his commitment to accessible technology. This experience fueled his efforts at Yahoo, where he championed accessibility initiatives, invented a new screen reading method for web content, and increased Yahoo Mail’s accessibility compliance by over 40% in less than four months.

As a Lead Developer at Yahoo, he led the development of an Augmented Reality SDK that had been integrated into 90% of the company’s native applications. Transitioning into Product Management, he went on to create an XR product strategy and roadmap for Yahoo’s burgeoning Immersive ecosystem. This included the creation of Immersive Composer, an XR game and content creation platform.

Shah’s innovative contributions have been recognized with an AMF Award for advertising innovation and the technology he’s created has powered award-winning immersive XR experiences.

Before entering the tech world, he made significant contributions to film and television, working on notable projects such as “Undercover Boss.”
Additionally, he has a rich background in music, having produced for, and performed with, renowned artists like Method Man, Bone: Thugs and Harmony, and Young Noble from Tupac’s group "The Outlawz".

This diverse experience in entertainment and media complements his technical achievements, providing him a unique perspective to his work in tech.

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My Skills
I am fluent in the entire product lifecycle.
Ideation & Innovation
The Art of Motivation
Conduct informed brainstorming & mind-mapping sessions and inspire innovative thinking
UI/UX Prototyping
Mapping Ideas to Reality
UX Research, wireframe mockups, Hi-fidelity designs in Figma, and Interactive Prototypes
Software Development
Engineering Products that Scale
Deep knowledge and experience in programming, software architecture, clean code, & design patterns.
Research and Analysis
Understanding the "Why" in Your Product
Analyze the market, uncover user needs, define value propositions.
Product Strategy
Mapping the Road to Success
Planning, strategy, roadmapping, and refining products using both qualitative and quantitative data.
My Skills
I am fluent in the entire product lifecycle
A wavy digital landscape with a glowing light bulb made of dots
Ideation & Innovation
The Art of Motivation
Conduct informed brainstorming & mind-mapping sessions and inspire innovative thinking
A wavy digital landscape with a glowing light bulb made of dots
UI/UX Prototyping
Mapping Ideas to Reality
UX Research, wireframe mockups, Hi-fidelity designs in Figma, and Interactive Prototypes
A wavy digital landscape with a glowing light bulb made of dots
Software Development
Engineering Products that Scale
Deep knowledge and experience in programming, software architecture, clean code, and design patterns.
A wavy digital landscape with a glowing light bulb made of dots
Research and Analysis
Understanding the "Why" in Your Product
Analyze the market, uncover user needs, define value propositions.
A wavy digital landscape with a glowing light bulb made of dots
Product Strategy
Mapping the Road to Success
Planning, strategy, roadmapping, and refining products using both qualitative and quantitative data.

Testimonials

“Shah was working behind the scenes to deliver the products I needed well before I got to know him. Once we began collaborating directly, I knew I immediately needed to expose him to my team because he quickly and adeptly upskilled their capabilities beyond my greatest expectations. Shah is not only an excellent product manager and developer; he's also a skilled communicator, creative collaborator, and culture builder. Outside our working relationship at Yahoo, I still seek his perspective on matters and he still openly grants it. He's a great person to have on your team when there's a lot to get done, an unclear path to get there, and you want to stay impassioned along the way.”
Henry Keyser
Former Director of XR at Yahoo!
“Shah brings a breadth and depth of knowledge across design, engineering, product, and project management in various problem domains that are difficult to find. Our team is diminished by not having that expertise and insight. Beyond that, Shah was a catalyst for making the team feel like a team, providing a plan, and motivating them to move forward. I rarely write recommendations because context is so important, but I have no reservations about recommending Shah for any role in helping a team deliver.”
Matt Midboe
Principal Software Engineer, Yahoo!
“I truly enjoyed working together during our time together at Yahoo RYOT.

Shah has a knack for making everyone feel valued, leads with a unique, insightful touch and always has a way of lighting up the room with positive energy. When it comes to getting things done, Shah is a jack-of-all-trades who can masterfully pick up any new skill to get it done! From crafting solid, user-friendly products to juggling video editing, audio magic, programming, and polished motion graphics, Shah does it all and makes it look easy. Consider Shah if you need someone who's all about delivering top-notch work and keeping spirits high!”
Emily Salvador
Product Manager, Google
“Having had the pleasure of working next to Shah in the office (pre COVID-19), and continuing our collaboration up until recently, I've witnessed firsthand his remarkable combination of technical prowess and interpersonal skills. Shah's deep expertise in video editing, audio engineering, programming, motion graphics, design, engineering, and product management is an asset any company would be fortunate to have. His presence, both when we were desk neighbors and during our remote interactions, was consistently a bright spot. Shah's leadership through his positive attitude and sharp sense of humor never failed to uplift the team, bringing laughter and lightness to even the most challenging work situations, and significantly enhancing our team dynamic. It's rare to encounter someone who so seamlessly blends professional excellence with personal charisma. I wholeheartedly recommend Shah for any role where his unique blend of skills and his infectious enthusiasm will be valued.”
Zach Tauber
Senior Product Manager, Yahoo!
“Shah is an exceptional generalist who possesses the remarkable ability to quickly acquire and master a diverse range of skills essential for success in any role. His extensive background in various capacities makes him an invaluable asset to any team.

During our collaboration, Shah adeptly familiarized himself with a highly technical platform, making substantial contributions to enhance customer interfaces and documentation. His creative input surpassed expectations, establishing a robust foundation for similar projects beyond his immediate responsibilities.

As the product manager for the platform, Shah demonstrated strong leadership by spearheading the development of new designs from inception, informed by user insights and data. His visionary approach significantly elevated the product and its impact.

Notably, Shah is not just an outstanding professional but also an excellent team player. His friendly and respectful demeanor towards colleagues fosters a positive work environment. In team meetings, Shah infuses joy and humor, contributing to a cohesive and enjoyable atmosphere. His collaborative spirit and ability to build rapport with every team member make him an indispensable part of any team.

Shah is not only extremely hardworking and talented but also a genuinely delightful person to work with. I wholeheartedly recommend Shah for any future endeavors; he is an asset to any team or project.”
Shweta Tripathi
Director of Software Engineering, Yahoo!
“I've had the pleasure of working with Shah in the office. Shah has strong technical knowledge and is also a great people person. His skills span across different creative and technical product areas, with a speciality in telling stories in unique ways. Shah always brought an infectious positive energy to the office and in meetings. His working style, accompanied with a great attitude and humor, lifted the team spirit. If you're looking for someone who possesses technical prowess, creativity, and boundless enthusiasm, Shah is him.”
Ricky Baba
Art Director, Meta
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