Back to portfolio home
Composer CMS
For:   
Yahoo!
Procedural content generation frontend tool

What is Composer CMS?

As part of the Yahoo innovations team, we developed Composer CMS, a frontend tool that allows for the batch creation and rendering of Procedurally Generated Content (PGC) powered by a project called Pegasus.

Pegasus was a PGC pipeline that enabled users to created visually rich and complex content in virtually any format; 3D, 2D, video, or even whole websites.

Composer CMS was designed to provide a clean and intuitive way for various Yahoo teams to interact with Pegasus and publish their content to a CMS, where it can directly be injected into ads and editorial outlets.

How it Works

Artist would create the template, and all the user needs to do is enter some data or point to an API, and Composer CMS will render a batch of videos each with unique dynamic content driven by the provided data/API.

Impact and Results

Pegasus + Composer CMS revolutionized how we created compelling data-driven 3D content for editorial en masse. Using the Composer CMS tool, content creators reduced their deployment times by over 90%.

This powerhouse combination allowed for a whole new category of content at Yahoo!

Services Rendered

As a Product Manager for Composer CMS, I was tasked with defining the product's vision, goals, development roadmap, strategy, and release.

This ambitious project had only one frontend developer , 2 QA contributors, while I assumed the role of designer when the original designer's contract ended.

My challenge was to create a robust experience that hides the complexity of Pegasus and allows users to generate thousands of renders in a few clicks, all while providing the user with constant feedback, assuring quality control.

Key contributions to the product are

Product management

UX/UI Design

SpicyBrain.ai
SpicyBrain.ai
SpicyBrain.ai is an AI-powered productivity tool designed to act as your executive assistant, specifically tailored for neurodivergent individuals with ADHD. By learning about your personal and professional goals, interests, hobbies, and career, the app prioritizes your tasks and events, breaks down large or ambiguous tasks into small actionable ones, all while proactively encouraging focus, managing your cognitive load, and scheduling mentally intensive tasks during your optimal focus periods to help you make the most out of your day.
Experience Platform
Yahoo!
Experience Platform is a robust suite of tools and services that dynamically alters the content and presentation of a site per session to be personalized for the target user based on user understanding.
Price is Right - XR Game
Yahoo!
XR Spin That Wheel game from the Price is right.
SMARTinez Tech Website
Smartinez Tech
Portfolio Website for Shah Martinez. aka. This Page!!